![]() ![]() US author Carmine Gallo, who wrote the book The Apple Experience, told TheJournal.ie the success of the Apple Store concept was all about creating an "exclusive experience" from the combination of premium quality and limited availability.Īpple chief executive Tim Cook last year said the company was focussing its expansion efforts on the massive Chinese market - where it plans to triple its stores in two years. ![]() Those concessions have traditionally been reserved for “anchor” tenants like high-end department stores.Īpple employees at Covent Garden, greet customers as the iPhone 6 goes on sale Source: Jonathan Brady/PA Wireīut the fact the stores, where customers have been known to queue for hours to get served at the "genius bar" of experts, still can't be found in every run-of-the mill shopping centre in the world is also a big part of their appeal. That retail juggernaut has made its outlets the most valuable in the US by size, based on data from analysts RetailSails, worth 50% more in sales per square foot on average than the next-best retailer, iconic jeweller Tiffany & Co.Īnd to further boost their cash-cow status, Apple Stores are such a drawcard for shopping centres and major retail strips the company can negotiate significant discounts from landlords because of the customers they will pull in. However the reason why it hasn’t set up south of the border so far is unlikely to be due to a lack of potential profitability – or willing customers.Īccording to Apple’s last annual report, its global network of stores produced some $21.5 billion in sales – about 12% of the total income it received from all channels, including its online store and other resellers. And that setup doesn’t look like changing any time soon. In the Republic, the company instead relies on its network of “premium resellers” and other retailers. ![]() In 2004 Apple launched its first European store at London’s Regent St and it now has over 400 in locations worldwide, including 38 in the UK. Apple’s only official store on the island of Ireland opened at Belfast’s Victoria Square in 2008. Since the first official stores opened in 2001, the concept has set the new benchmark in retail – one which has been since copied by everyone from rival tech companies like Microsoft to electric car maker Tesla. THEY ARE THE high temples of all things Apple, with such a pull over the brand’s acolytes the tech giant can command cut-price rents on the strength of its stores as a customer drawcard.īut despite the California-based company setting up shop with thousands of workers in Ireland, local fans will have to keep travelling across the border if they want an authentic taste of the Apple Store experience. ![]()
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